Amazon permanently bans 600 Chinese brands for fraudulent reviews
For no apparent reason, some brands offering electronics have started to disappear from Amazon. Names like Akki, Embo and Rawpower, which are responsible for supplying electronic gadgets, are examples that are no longer part of the site.
But now the mystery has been cleared up and Amazon has revealed that it has permanently banned 600 Chinese brands from violating its online sales policy through fraudulent reviews.
Amazon bans 600 Chinese brands for violating online sales rules
According to information disclosed by Amazon to the On the Edge site, the site has banned more than 600 Chinese brands in 3,000 different seller accounts. The reason is that these brands have violated Amazon's online sales policy through fraudulent reviews.
This information justifies the sudden disappearance from the site of certain names of gadget suppliers such as Aki, Embo, Rawpower, Wawa, Theotronics and Sotech. But that's only a small part of what's to come.
The numbering of all brands took place after 5 months of 'cleaning'. According to an Amazon spokesperson, those 600 brands were banned for deliberately, repeatedly and significantly violating Amazon's policies regarding review rules.
This site approach began when companies like Rawpower began offering gift cards in exchange for reviews for their brand.
According to the Wall Street Journal, the company issued vouchers worth $ 35 (30 euros) for an appraisal of an item that Amazon sells directly.
As a result of my fake review story, the Amazon-Native Electronics RAVPower brand ads disappeared.
The company issued $ 35 gift cards for product reviews sold directly by Amazon. RAVPower acted as a wholesaler on this listing.https: //t.co/6nazZZ5Wtb pic.twitter.com/znp9u48YHV
- Nick Queen (nicnguyen) June 16, 2021
Therefore, the aim of these brands is to give the false idea that their products have positive reviews in the online store. This will lead to more people relying on the same products.
Read the full version from Amazon:
Amazon strives to create a better experience in our store so that customers can shop with confidence and sellers have the opportunity to grow their business through healthy competition. Customers make reliable purchasing decisions based on the accuracy and reliability of product reviews, and we have clear policies for reviewers and business partners to prevent us from abusing our social resources. . We suspend, prohibit and initiate legal proceedings wherever there are violators of these policies.
We will improve detection of abuse and take enforcement action against perpetrators, including those who knowingly engage in repeated and repeated violations of policies, including malpractice. We believe the actions we take are in the best interests of our customers and in the honest relationships that make up the majority of our global sales community.